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When we were kids, our parents would insist that new clothes were to be worn outdoors till they faded or lost their shape, after which they were fit to be worn indoors. 

We are sooo glad we grew up… and founded Plan B!

We are a small company that makes inner wear and loungewear only for kids. And we do it all from Mumbai, India. 

Clothes make the child… comfortable. relaxed. excited. confident. adaptable. imaginative. amiable. happy. 

We believe, to be a child is to be amazing. Trust us, we talk from experience! If we can make clothes that let children be themselves, we have accomplished our purpose.

Yes, that’s our vision: to change the world one right-fitting undie at a time!