Kids Essentials Crafted with Love, in India

In a globally connected world, it’s only too easy to gravitate towards buying foreign-made clothing, which we often assume is high quality and sustainable. While foreign manufacturing hubs like China have dominated the market, the tide is turning towards a more sustainable and ethical alternative – Made in India. See how we do it at Plan B.

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Choosing Indian-made clothing makes sense for many reasons. Firstly, it supports sustainable practices by reducing the carbon footprint associated with long-distance transportation. Additionally, it contributes to the local economy, creating employment opportunities and fair labor practices. Indian craftsmanship is renowned for its attention to detail and skill. Moreover, when we shift to Indian-made clothing, we are choosing brands that prioritizes skin safety, as Indian textiles often utilize natural and hypoallergenic materials.

boy boxer model image


Jolly boxers model image

 Remember the epic adventures you dream up for your little one day? Scaling mountains made of pillows, conquering oceans in the bathtub, blasting off to the moon in their glow-in-the-dark nighstuits? You need comfy, strong gear for all that awesomeness, right? That's where our Indian-made clothing comes in! Because when our little heroes feel comfortable and confident in their own skin, they can conquer the world!

surf glow in the dark nightsuit

   daisy skater skirt

rollercoaster vest & boxer shorts

Plan B takes immense pride in being a homegrown brand, using only the finest raw materials sourced and stitched within India. From the softest premium-grade cotton, to the vibrant dyes that enrich our prints, every stitch in our innerwear range for boys and girls carries the spirit of our nation. 

This Republic Day, let's dress our little champions in the colours of freedom! Imagine your baby girl, giggling in a comfy lehenga-set, or your little boy, zooming around in a pair of dhotis. With the right set of thoughtfully designed kids’ underwear, they'll be not just comfortable, they will be free to be who they really are- kids. 

As we move into the future, let's build a more conscious generation, one that understands the value of homegrown products and the impact they have on our communities and environment. 

training bra

    city street boy underwear

This Republic Day, let's make a promise to ourselves and our children. Let's choose comfort, confidence, and a touch of Indian magic for our little ones. Let's dress them in freedom, from within, with Plan B.